Marketing Plan

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Summary: The Marketing plan is is one of the key, and often most overlooked, documents in business use today. This marketing plan will help you identify your target market, your product penetration, geographic locations, competitors, sales terms, product comparisons and much more. Move your business forward with a professional marketing plan.

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COMPANY NAME

MARKETING PLAN

I. PRODUCT OR SERVICE ANALYSIS

A. Description

1. Describe here what the product/service is and what it does:__________________________________________________________________

__________________________________________________________________

2. What kind of image do you want to have (such as cheap but good, or

exclusiveness, or customer-oriented, or highest quality, or convenience, or speed,

or¦)?

__________________________________________________________________

3. List the features you will emphasize:

a. ________________________________________________________________

b. ________________________________________________________________

c. ________________________________________________________________

4. List the customer services you will provide:

a. ________________________________________________________________

b. ________________________________________________________________

c. ________________________________________________________________

5. These are your sales/credit terms:

a. ________________________________________________________________

b. ________________________________________________________________

c. ________________________________________________________________

B. Comparison

1. What advantages does your product/service have over those of the competition

(consider such things as unique features, patents, expertise, special training, etc)?

__________________________________________________________________

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