Marketing Plan

Sample Partial Preview Of The Marketing Plan

COMPANY NAME

MARKETING PLAN

I. PRODUCT OR SERVICE ANALYSIS

A. Description

1. Describe here what the product/service is and what it does:__________________________________________________________________

__________________________________________________________________  

__________________________________________________________________

2. What kind of image do you want to have (such as cheap but good, or

exclusiveness, or customer-oriented, or highest quality, or convenience, or speed,

or¦)?

__________________________________________________________________

__________________________________________________________________

3. List the features you will emphasize:

a. ________________________________________________________________

b. ________________________________________________________________

c. ________________________________________________________________

4. List the customer services you will provide:

a. ________________________________________________________________

b. ________________________________________________________________

c. ________________________________________________________________

5. These are your sales/credit terms:

a. ________________________________________________________________

b. ________________________________________________________________

c. ________________________________________________________________

B. Comparison

1. What advantages does your product/service have over those of the competition

(consider such things as unique features, patents, expertise, special training, etc)?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________