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Summary: Sample executive summary designed to guide you through the
process of writing an executive summary for your own company using
a bicycle company as an example. This executive summary covers the company overview,
business structure, key employees, management profile, marketing
data, marketing strategy, strengths and weaknesses, capital
expenditures, funding, etc. The executive summary is, along with
the business plan, an essential document to present to potential
investors.
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Company Name
Executive Summary
COMPANY NAME HERE designs and builds
custom bicycle frames to the exact specifications of the finest road and
mountain bike racing professionals in the world. Breakaway has earned
this right because its founder and master builder, (name), hand crafts
road and mountain frames that satisfy the one common specification of
all competitive cyclists — it helps them to win races.
Since 1990, COMPANY NAME HERE has
designed and built bike frames for racing professionals and those biking
enthusiasts who take their riding seriously and want to own the best
equipment. As more and more of the population gain an interest in
competitive cycling, the demand for custom built bicycles has also
increased. Many individuals, particularly those interested in mountain
biking, have found that there is a tremendous interest in competitive
mountain biking which include grueling cross-country races and
gravity-defying events such as the “in your face” downhill racing.
Based on marketing projections, this interest increased following the
1996 Summer Olympics in Atlanta where mountain bike racing made its
debut as an Olympic medal event. |
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