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Executive Summary

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Executive Summary

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Summary: Sample executive summary designed to guide you through the process of writing an executive summary for your own company using a bicycle company as an example. This executive summary covers the company overview, business structure, key employees, management profile, marketing data, marketing strategy, strengths and weaknesses, capital expenditures, funding, etc. The executive summary is, along with the business plan, an essential document to present to potential investors.

 

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Company Name

Executive Summary

COMPANY NAME HERE designs and builds custom bicycle frames to the exact specifications of the finest road and mountain bike racing professionals in the world.  Breakaway has earned this right because its founder and master builder, (name), hand crafts road and mountain frames that satisfy the one common specification of all competitive cyclists — it helps them to win races.  

Since 1990, COMPANY NAME HERE has designed and built bike frames for racing professionals and those biking enthusiasts who take their riding seriously and want to own the best equipment.  As more and more of the population gain an interest in competitive cycling, the demand for custom built bicycles has also increased.  Many individuals, particularly those interested in mountain biking, have found that there is a tremendous interest in competitive mountain biking which include grueling cross-country races and gravity-defying events such as the “in your face” downhill racing.  Based on marketing projections, this interest increased following the 1996 Summer Olympics in Atlanta where mountain bike racing made its debut as an Olympic medal event.

 

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