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Co-Branding Agreement

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co-branding agreement 

Co-Branding Agreement

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Summary: In the world of the internet it often makes sense for one or more companies with similar or complimentary products to sign a co-branding agreement to align strategy for the overall benefit of both products and/or companies. This Co-Branding Agreement formally documents the relationship in term of each parties obligations, responsibilities, and much more.

 

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Co-Branding Agreement

This Co-Branding Agreement (the "Agreement") is made and entered into on the ____ day of __________________, ________ (the "Effective Date") by and between _________________________,  (the "Online Business"), and _____________________ (the "Strategic Partner").

Background Information

A.                  The Online Business is in the business of offering products and services as described in Exhibit A through it's online site on the World Wide Web which is located at www.___________.com (the "Business Services").

B.                   Strategic Partner is in the business of offering products and service to the general public and does not currently have a presence on the World Wide Web that enables customers to purchase its products and services online.

C.                   The parties wish to enter into a mutually beneficial business relationship whereby Strategic Partner's customers can have access to the online Business Services provided by the Online Business through the creation of a co-branded Internet Site (the Co-Branded Site) to be located on the server currently utilized by the Online Business in connection with it's current Web Site.

D.                  The parties wish to agree upon and register a unique Internet domain name for the location of the Co-Branded Site.

NOW, THEREFORE, for good and valuable consideration, including the mutual promises and agreements set forth herein, the parties hereby agree as  follows:

ARTICLE I

CREATION OF CO-BRANDED SITE

1.1                 The Online Business shall be responsible for the development of a version of the Online Business current Web Site which is co-branded and contains reference to both the Online Business and the Strategic Partner.  The Co-Branded Site shall prominently display the identification of affiliation with the Strategic Partner including the prominent display of the logo and trademark of the Strategic Partner.  The Co-Branded Site shall be functionally equivalent to the Online Business current Web Site except it shall contain the co-branding aspects and features identified in this Agreement.

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