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Co-Branding Agreement

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co-branding agreement 

Co-Branding Agreement

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Summary: In the world of the internet it often makes sense for one or more companies with similar or complimentary products to sign a co-branding agreement to align strategy for the overall benefit of both products and/or companies. This Co-Branding Agreement formally documents the relationship in term of each parties obligations, responsibilities, and much more.


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Co-Branding Agreement

This Co-Branding Agreement (the "Agreement") is made and entered into on the ____ day of __________________, ________ (the "Effective Date") by and between _________________________,  (the "Online Business"), and _____________________ (the "Strategic Partner").

Background Information

A.                  The Online Business is in the business of offering products and services as described in Exhibit A through it's online site on the World Wide Web which is located at (the "Business Services").

B.                   Strategic Partner is in the business of offering products and service to the general public and does not currently have a presence on the World Wide Web that enables customers to purchase its products and services online.

C.                   The parties wish to enter into a mutually beneficial business relationship whereby Strategic Partner's customers can have access to the online Business Services provided by the Online Business through the creation of a co-branded Internet Site (the Co-Branded Site) to be located on the server currently utilized by the Online Business in connection with it's current Web Site.

D.                  The parties wish to agree upon and register a unique Internet domain name for the location of the Co-Branded Site.

NOW, THEREFORE, for good and valuable consideration, including the mutual promises and agreements set forth herein, the parties hereby agree as  follows:



1.1                 The Online Business shall be responsible for the development of a version of the Online Business current Web Site which is co-branded and contains reference to both the Online Business and the Strategic Partner.  The Co-Branded Site shall prominently display the identification of affiliation with the Strategic Partner including the prominent display of the logo and trademark of the Strategic Partner.  The Co-Branded Site shall be functionally equivalent to the Online Business current Web Site except it shall contain the co-branding aspects and features identified in this Agreement.

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